Image of sheep
February 1, 2013

For More Information Contact:
Judy Malone (303) 771-3500, ext. 35, or
Amy Trinidad (303) 771-3500, ext. 55, or

Denver, Colo. – California lamb and wool producer, Joe Pozzi, was elected to represent Region VIII on the American Sheep Industry Association’s (ASI) Executive Board at the ASI/National Lamb Feeders Association Convention in San Antonio, Texas, on Jan. 26. Region VIII is comprised of California, Oregon and Washington.

Pozzi, of Valley Ford, is a fourth generation sheep and cattle producer, raising livestock all his life in Sonoma and Marin counties and a 1984 graduate of Chico State University. He owns Pozzi Ranch Lambs, which direct markets grass- and legume-fed lambs. In order to provide a year-round supply of lamb, Pozzi works with a group of family ranchers in Northern California and the Sacramento Valley who have all qualified for the Pozzi Ranch Lamb Program. In addition to direct marketing lamb to consumers, Pozzi Ranch Lamb can be found at Whole Foods Markets in Northern California.

In 1993, Pozzi created a market for his medium-grade wool for use in natural bedding products. It is used by manufacturers of natural bedding products for pillows, comforters, blankets and mattresses and is source verified.

Dedicated to land conservation and the economic viability of family farms, Pozzi has served on a number of industry boards and associations, including past president of the California Wool Growers Association, past president of the Sonoma County Farm Bureau, a member of the ASI Wool Council and Predator Management Committee, past president of the North Bay Wool Growers Association, member of the National Farm Bureau Sheep Advisory Board and past director of the National Wildlife Advisory Board.

Asked about his decision to serve the industry on the ASI Executive Board, he responded, “I see this experience as a way to give back to an industry that has been good to me over the years.”

ASI is a national organization supported by 46 state sheep associations, benefiting the interests of more than 81,000 sheep producers.

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