Member-informed. Future-ready. Built to carry the sheep industry forward.
Over the past year, ASI asked a simple, producer-driven question: How do we show up more clearly and consistently for sheep producers across the country? Th rough surveys and feedback from 400+ members, we heard the same themes: pride in the industry, the need for a stronger public presence, and communications that are easier to recognize, trust, and share.
This refresh starts with the logo, but it doesn’t end there. The updated look is a visual signal of improved, more consistent communication across the magazine, weekly updates, and social channels so members can quickly spot ASI information, understand what it means for their operation, and share it with confidence. It reflects what ASI is at its core: grassroots-driven and powered by producers, working every day to promote the profitability and well-being of the U.S. sheep industry.
WHAT THIS MEANS FOR MEMBERS:
- Clearer, more consistent communication across ASI touchpoints (magazine, newsletter, social, web).
- Stronger visibility for producer priorities from animal health and trade to public lands and labor.
- A unified national voice that helps protect day-to-day business conditions and long-term industry viability.
In the months ahead, you’ll see the refreshed identity applied across core materials, along with tools to help state associations and partners use it confidently.
Old Symbol
New Symbol
