Influencer Events Help Expand American Lamb Messages
October 5, 2018

The American Lamb Board (ALB) continues to host hands on lamb educational programs for food influencers to enlist their help in inspiring consumers to expand their lamb use beyond the traditional holidays. Last week, ALB hosted two events for food influencers: a farm retreat in California and a nutrition workshop in New Orleans.

A group of women food bloggers, writers, chefs, butchers and influencers were carefully selected for a weekend American Lamb retreat on Five Mary’s Farms in Fort Jones, California. Themed Girls Can Grill Glambing Adventure, it was filled with farm tours and chores, a butchery demonstration, grilling competition, discussions with local sheep producers, and topped off meals featuring American lamb dishes ranging from merguez sausage for breakfast, lamb burgers with chimichurri for lunch and a whole roasted lamb on a spit.

The attendees, with a combined social media reach of over 700,000 consumers, continue to share their experiences at Five Mary’s Farms across their social channels. Their stories and posts help spread our messages and educate consumers about the many benefits of American Lamb including the importance of supporting our local farmers and ranchers.

The ALB’s collaborative nutrition communications program with NZ and AU, Nourish with Lamb, hosted their third “A Tale of Two Trends” workshop at the Golding Schools for Culinary Medicine. The workshop is an exploration of two trends shaping today’s food culture: lamb and Culinary Medicine (utilizing nutrition and culinary knowledge to achieve and maintain optimal health). The attendees – a strong, targeted group of nutrition influencers and health professionals – received instruction and hands-on learning and immersion of all things lamb (lamb production, nutrition attributes, cuts, culinary applications, and trends) to leave with confidence in cooking and communicating about the culinary versatility and nutrition benefits of lamb.