Industry Input on the Roadmap Study Requested
September 27, 2013

The industry advisory committee that has been guiding the Industry Roadmap Study held its final meeting in Denver, Colo., Aug. 28-29, to discuss strategies to strengthen the U.S. lamb industry and increase its competitive advantage. The committee, which is made up of representatives from all sectors of the lamb industry, worked to nail down the key objectives and action steps that support the four high-level goals the group developed in its previous meetings. Those goals are:
Product Characteristics – Improve the consistency of American lamb products.
Demand Creation – Achieve a significant increase in demand for American lamb meat.
Productivity Improvement – Achieve a significant increase in industry productivity.
Industry Collaboration – Work toward a common industry goal of meeting consumer desires.
The presentation that describes the goals in more detail, along with the plan’s objectives and action steps, is available by clicking on the Hale Study Report tab at This will be the last time the industry is asked for input in the development of this roadmap designed to strengthen the lamb industry in the United States. 
The American Lamb Board will be hosting three conference calls with The Hale Group, the consulting group leading this study, to discuss the draft report and to obtain feedback on Oct. 15, 16 and 17. All calls will begin at 11 a.m. EDT. In addition, a survey will be distributed to all sectors to garner more input from the thousands of industry players. If you do not receive the email invitation to participate in the survey but would like to, and/or would like to sign up for a conference call with The Hale Group, email Megan Wortman at or call 866-327-5262, ext. 2. 
Reprinted from the American Lamb Board