Industry Roadmap Survey and Conference Calls
October 11, 2013

The Roadmap Advisory Committee is requesting feedback from all lamb-industry sectors to help develop a strategy for the industry that will strengthen its short- and long-term competitive advantage and return the industry to consistent profitability. 
 The four high level goals as identified in the roadmap are:
Product Characteristics – Improve the consistency of American lamb products.
Demand Creation – Achieve a significant increase in demand for American lamb meat.
Productivity Improvement – Achieve a significant increase in industry productivity.
Industry Collaboration – Work toward a common industry goal of meeting consumer desires.
The presentation that describes the goals in more detail, along with the plan’s objectives and action steps, is available at After reviewing the presentation, a short survey is available to provide feedback. Everyone that completes the survey will be entered to win one of two $500 gift cards. 
Two open industry conference calls with the American Lamb Board and The Hale Group to share feedback and ask questions are also planned. The calls are scheduled for Tuesday, Oct. 15, at 11 a.m. EDT and Thursday, Oct. 17, at 11 a.m. EDT. 
To confirm participation and receive the call information, contact Megan Wortman at or 303-759-3001.