Shirt can be Worn 100 Days without Stinking
May 3, 2013

A no-wash shirt might be the answer for those of you out there who hate doing laundry.    
A New York City startup by the name of Wool & Prince has created a shirt that needs very little maintenance. The button-down shirt is made from soft wool that doesn’t need ironing or cleaning. In fact, a person could wear it for 100 days in a row without taking it to the cleaners. 
According the company’s founder, the idea came from the fact that guys will wear jeans several days in a row without giving them a good cleansing. Button-down shirts, however, need to be washed after every wear. 
The company’s motto is simple: “A wool shirt worn for 100 days straight. No washing. No dry cleaning. No wrinkles. No odor.” 
The so-called Better Button-Down shirt had a Kickstarter goal of $30,000. As of this writing, the company has generated an impressive $167,520. The campaign still has 21 days to go. 
The company claims to have spent six months developing its Cotton-Soft wool fabric, which is reportedly six times softer than cotton. What’s even more impressive is that the no-wash shirt is naturally wrinkle and odor-free. 
One of these maintenance-free shirts can be yours at the Kickstarter price of $98. It’s unclear how much Wool & Price intends to charge for the apparel if and when it hits retail racks. 
If you’re curious to see more about the no-wash – including a video which digs into the finer details about the product – go to 
Kickstarter is a new way to fund creative projects. Kickstarter is full of projects, big and small, that are brought to life through direct support. Since its launch in 2009, more than 3.9 million people have pledged over $589 million, funding more than 40,000 creative projects. 
Reprinted in part from The Inquisitor