Analysis of Mandatory Price Reporting System for Lamb
Conducted by Livestock Marketing Information Center
Published December 2012
The U.S. sheep and lamb industry has been evolving for several decades; recently it has become more concentrated at all levels of the production system, especially beyond the farm gate. Livestock Mandatory Price Reporting (LMR) was implemented by the Unites States Department of Agriculture (USDA) in 2001, with data collection focused on the processing level. Due to LMR rules and regulations, as the industry has consolidated an increasing amount of lamb market data cannot be reported by USDA’s Agriculture Marketing Service (AMS) and/or is at risk of not being reported if the industry continues to consolidate. This has reduced the amount of market information available to sheep and lamb producers and decreased market transparency compared to the early years of LMR.
Ethnic Lamb Buying and Preparation Behavior and Preferences
Ethnic Lamb Buying and Preparation Beharior and Preferences Supplemental Report
Published January 2011
ABSTRACT: To position the American Lamb Board for developing marketing and promotion plans targeted to the growing number of ethnic lamb consumers in this country, this study develops new and strategically important information on this key lamb consuming segment of the population. The survey results provide the first information available anywhere on the demographic and behavioral characteristics of the U.S. ethnic lamb-consuming population. Profiles of ethnic consumers most likely to exhibit key lamb purchasing and buying behaviors are developed and the U.S. ethnic population is segmented into various sub-groups of ethnic consumers for purposes of tailoring promotion programs.
Nontraditional Lamb Market in the United States: Characteristics and Marketing Strategies - Published in February 2010
There is a growing sentiment that the nontraditional lamb market is siphoning off an increasing portion of the commercial slaughter-lamb market away from traditional retail and foodservice sectors. The nontraditional market may thus slow the ability of the commercial lamb market to increase supplies and production in a time of sheep inventory contractions. Yet the volume of sheep marketed to the nontraditional market is largely unknown.
This research was motivated, in part, by the discovery that there is a large statistical difference between the U.S. Department of Agriculture (USDA)-published lamb crop (plus losses) and USDA federally-inspected slaughter numbers. Between 2004 and 2008, this difference was estimated at nearly 1.2 million head per year, 48 percent of FI slaughter or 2.5 million head per year. While FI slaughter has declined, the nontraditional market held steady.
This research proposes to define, quantify and predict the growth of the nontraditional lamb market in the United States. It is equally important to uncover opportunities and markets that may provide value opportunities for the industry. Embracing the nontraditional market through promotional activities and improved market monitoring could help expand the sheep and lamb industry in this country.
October 2011 Export Contribution by the U.S. sheep Industry
The farmgate value of the U.S. sheep industry in 2010 was an estimated $487 million yet its benefit to the U.S. economy doesn’t stop there. Through a multiplier effect, sheep production stimulates demand and thus income in backward- and forward-linked industries. Sheep and sheep product exports also incite domestic production and employment, but this impact is largely unknown. This study determines the total economic impact of sheep industry export activity.
Revised March 2011 -- Sheep and Lamb Industry Economic Impact Analysis, April 2008
Sheep industry production spurs a ripple effect throughout the economy, generating additional economic activity that was estimated using the IMPLAN (Impact Analysis for Planning) modeling software and dataset. An estimated $486.5 million in lamb, mutton, wool, sheep milk production, and breeding stock at the producer level supports an additional $1.2 billion in economic activity for a total of $1.7 billion. The sheep industry supports backward-linked industries that supply sheep production. It also supports local businesses through expenditures of sheep-industry generated income on goods and services. This study estimated a second model in order to quantify the value added to sheep products that were not captured in the first model. The sheep industry produces many and varied products from lamb chops served in fine dining restaurants to lanolin. Estimates of retail lamb and wool, wholesale pelts, variety meats, meal, tallow, and lanolin, and retail sheep cheese sales revealed that $774.6 million in production generates an additional $1.9 billion in multiplier effects, summing to a total economic impact of $2.7 billion.
Changes in the Sheep Industry in the United States: Making the Transition from Tradition
National Academy of Sciences
Published in 2008
The U.S. sheep industry is complex, multifaceted, and rooted in history and tradition. The dominant feature of sheep production in the United States, and, thus, the focus of much producer and policy concern, has been the steady decline in sheep and lamb inventories since the mid-1940s. Although often described as "an industry in decline," this report concludes that a better description of the current U.S. sheep industry is "an industry in transition."
Sheep Industry Economic Impact Analysis - Published in April 2008
Sheep industry production spurs a ripple effect throughout the economy, generating additional economic activity that was estimated using the IMPLAN modeling software and dataset. An estimated $509 million in lamb, mutton, wool, sheep milk production, and breeding stock at the producer level supports an additional $1.3 billion in economic activity for a total of $1.8 billion.
The sheep industry supports industries that supply sheep production. It also supports local businesses through expenditures of sheep-industry generated income on goods and services. This study estimated a second model in order to quantify the value added to sheep products that were not captured in the first model.
The sheep industry produces many and varied products from lamb chops served in fine dining restaurants to lanolin. Estimates of retail lamb and wool, wholesale pelts, variety meats, meal, tallow, and retail sheep cheese sales revealed that $768 million in production generates an additional $1.4 billion in multiplier effects, summing to a total economic impact of $2.2 billion. When the interactions and effects of including the government and investment – and not just households – in the model, the total output effect increases to $3.2 billion at the farmgate and $4.5 billion at the wholesale and retail level.
Sheep Care Guide - Published in 2006
The well-being of their sheep is an important consideration for all sheep producers. The Sheep Care Guide was developed to serve as a reference for the sheep producer using a variety of management and production systems and has been written in recognition of an ethical responsibility for the humane care of animals.
In developing this guide, the American Sheep Industry Association recognizes that each sheep producer’s professional judgment, experience and training are key factors in providing animal care. Interaction between the sheep and their physical environment, as well as the producer’s management style, determines proper animal care. Awareness of animal well-being concerns and educational programs help producers continue to improve their animal care skills.
The American Sheep Industry Association encourages and supports scientific research to identify way to minimize undesirable animal stress and improve the health and well-being of sheep.
Marketing Out of the Mainstream - Published in 1995
This publication is designed for sheep producers interested in marketing their lambs or wool directly to the general public or to specialty niche markets. The topics covered include how to identify direct marketing outlets, determine customers' preferences, organize the services to be offered, promote and advertise the business and manage the direct marketing enterprise.
Assessment of Strategies to Enhance Returns to Lamb Producer
Completed by TAMRC Lamb Study Team -- Texas A&M University, University of Wyoming and Colorado State University
Published December 1991
This study focused explicitly on issues associated with marketing lamb from feeding through retail. The overall goal of this study was an objective, unbiased assessment of alternative marketing strategies to maximize returns to lamb producers under the current industry structure and to enhance producer returns through changes in that structure. The main motivation for the study was an apparent pereption among lamb producers that the high and increasing value of lamb at reatil is not being transmitted adequately down through the lamb marketing system to the farm level. The primary aim of this study, therefore, was an analysis of lamb markets and marketing from feeding through retail with a primary focus on market structure and channels and price discover.
Sheep and Man ~ An American Saga
Published by American Sheep Producers Council, Inc.
The sheep industry in the United States has a long and colorful history-a history that grows in richness daily as individual sheepmen contribute to it. Yesterday, Cortes and Kit Carson were sheepmen of note; today, ranchers and farmers are adding to this heritage, and their stories will tell future generations about the role America's sheep industry played in the 20th century.
It is to these people that the American Sheep Producers Council wishes to dedicate this volume. For years, the men and women at ASPC headquarters have felt that an effort should be made to record the stories of American sheepmen so that their experiences would not be lost to those coming after them. This book attempts, on a limited scale, to do this. Perhaps it will prompt others to chronicle the histories of important men and women they have known in the sheep business.
Foreword and Chronology
Part I The Foundation
Chapter 1 From Spain to New Spain
Chapter 2 Wolves, Dogges and Problems with the Crown
Part II The U.S. Regions
Chapter 3 Presidents, Diplomats and Sheep
Chapter 4 Sheep in the South
Chapter 5 Kentucky Green
Chapter 6 A Look at the Contemporary Sheepman
Chapter 7 The Midwestern Scene
Chapter 8 Sheep Graze the Mountains and Plains
Chapter 9 Gentle Fighters
Chapter 10 Wyoming: A Sheepman's State
Chapter 11 The War for Grass
Chapter 12 Building a Southwestern Heritage
Chapter 13 New Mexican Shepherds
Chapter 14 The Basques of Arizona
Chapter 15 Deep in the Heart of Texas
Chapter 16 The Move to the Coast
Chapter 17 The Northwest: A New Territory for Sheep
Part III The Mid-20th Century
Chapter 18 1930-1970: Five Decades of Change in the Sheep Industry
Chapter 19 The American Sheep Producers Council:Dedicated to a Vital Industry
Men, Sheep and 100 Years
Published by the National Wool Growers
"Men, Sheep and 100 Years" could never have been written were it not for the thousands of men and women who are now, and have been, a part of the sheep industry.
Through their hardiness, individuality and genuine integrity they made a way of life of which they and all Americans can be justifiably proud. Their belief in the age-old industry of raising sheep and wool has not been unfounded.
Because these people believed in organization, they evolved the National Wool Growers Association, which has been a great force in America for 100 years. The group who met in Syracuse, New York, December 12, 1865, to found the National Wool Growers Association had as their stated objective, "To secure for the business of wool growing, equal encouragement with other great industrial enterprises...”
This has continued to be the prime objective of those men and women who have carried forward the activities of the National Wool Growers Association during its first l 00 years.
The Association would not have succeeded, nor would it be celebrating its 100th anniversary without the wholehearted support of all the men and women who have been members. It is to them that the authors dedicate this anniversary edition of the National Wool Grower.
First Half of the Publication
The Birth of An Association
What Problems Did They Have in 1865?
Financing the Work of the Association
The Constitutional Framework of the Association
Did He Get the Suite of Clothes?
Publications of the Association
The Tariff Battles -- 1865 - 1930
The New Era -- Trade Agreements
The Struggle for Lamb Quotas
Improvement of Sheep Breeds and the National Ram Sale
World War I's Impact on Wool and Lamb
The Interval Between Two Wars
Sheep Industry in the Great Conflict
The Need for Adequate Labor
Telling Others About Wool and Lamb
Activities of the Women's Auxiliary
Second Half of the Publication
Wool Promotion Throughout the Years
Make It Yourself With Wool Contest
The National Miss Wool Pageant
American Sheep Producers Council
Lamb Promotion Throughout the Years
The National Live Stock and Mear Board
Protecting Wool's Consumers Through Proper Labeling
Improving the Sheepman's Position at the Market Place
Conquering the West -- The Federal Lands Question
Protecting the Flocks from Predators
Rebuilding an Industry
The Birth of the National Wool Act
Transportation and Taxes
A Glimpe into the Future
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