January 9, 2004
Jan. 9, 2004 -- Participants to the American Sheep Industry Association convention in Sacramento, Calif., later this month will be welcomed by a billboard and five bus shelters advertising fresh American lamb.
The American Lamb Board (ALB), in cooperation with its ad agency, Campbell-Mithun, has posted a fresh American Lamb billboard at Broadway and 16th Street in Sacramento. It is anticipated that during the next month, 2.5 million viewers will see the eye-catching graphics of the American lamb chop as they drive this stretch of road.
Not to be left out, commuters who travel by bus will also see this same advertisement at five bus shelters surrounding the Capitol Park area. Convention participants will be able to walk just a few blocks outside the hotel to view the bus shelter advertisements.