ALB Announces Matching Grant Program

The American Lamb Board (ALB) is now soliciting for 2005 Matching Grant Program proposals. The ALB developed this program to expand their marketing and promotion activities, by creating collaborative partnerships with industry organizations.

The projects that have been funded in 2004 have expanded ALB?s efforts to educate consumers, retailers and chefs at the local level.

A total of $40,000 is budgeted for 2005 grant funding. The grants require a one-to-one cash match from the grant recipient. Industry organizations are invited to submit proposals that expand or strengthen the market for American lamb. Creative marketing projects, which include a collaborative effort amongst industry organizations and industry sectors, are encouraged.

For more information, contact the ALB at (866) 327-LAMB, the deadline for grant applications is July 8, 2005.