Do you direct market your lamb? The American lamb industry is attempting to take a closer look at the direct marketing of lamb across the United States. In an effort to better understand the current trends and assess the needs of this type of marketing, those engaged in direct sales of lamb are asked to complete a survey. By combining the survey results, interviews and other research, the plan is to formulate materials to assist producers in their direct marketing pursuits.
The survey is available at www.surveymonkey.com/s/GDKJDT6 and must be completed before Jan. 6, 2014. A hard-copy of the survey is available by calling 717-485-0532.