Sheep producers across the country are invited to participate in a four-session webinar series designed to explore the feasibility of marketing lamb and mutton to ethnic consumers.
This educational outreach has been jointly designed by Richard Brzozowski, University of Maine Cooperative Extension, Susan Schoenian, University of Maryland Extension, and Roger High, Ohio State University. It is being made available through a grant from the American Sheep Industry Association's (ASI) Let's Grow initiative to the state sheep associations of Maine, Maryland and Ohio. The series is free to anyone who wishes to participate.
The purpose of this multi-state effort is to equip sheep producers with skills and knowledge for effective marketing of sheep/lamb meat to ethnic communities in their respective market areas.
This outreach will be accomplished via a webinar series and will be supplemented by readings, self-driven activities, assignments and group discussions. Producers are encouraged to participate in each of the four sessions for a complete educational experience.
By the end of the series, webinar participants will be expected to:
Each session will begin at 7 p.m. EST and is scheduled to last 60-90 minutes. The schedule is as follows:
Tuesday, Nov. 19 -- Ethnic Market Background
Tuesday, Nov. 26 -- Understanding the Ethnic Consumer
Tuesday, Dec. 3 -- Understanding and Evaluating Your Market Options
Tuesday, Dec. 10 -- Your Marketing Plan
To register for this free series and for more information about specific sessions, instructors and other related information go to http://umaine.edu/livestock/sheep/ethnic-marketing-of-lamb-and-mutton.