Even as the United States comes under fire for its country of origin labeling (COOL) requirements, the Australian government is extending its COOL requirements to cover new classes of meat.
Legislators responsible for food regulation passed a ruling that extends that country's existing COOL laws to cover unpackaged beef, sheep and chicken. This decision builds on the existing requirement for COOL on most packaged food and unpackaged fresh and processed fruit, vegetables, seafood and pork.
The decision reinforces the Australian Government's 2010 commitment to address community concern around the lack of COOL information available to consumers about some unpackaged meat for sale in Australia.
The new labeling requirements will come into effect mid next year.