February 2005 -- The last two weeks of December 2004 and throughout 2005, television advertisements on the TV ?Food Network? will highlight ?American Lamb. From American Land.? This new positioning line helps communicate the message that American Lamb is a simple to prepare, pure, high-quality protein that is distinct from imported lamb.
Combining scenic landscape shots with mouthwatering images of American Lamb, the ads will help keep American Lamb ?top-of-mind? with consumers while shopping or dining out.
?The commercial conveys the pride and stewardship of American lamb producers,? says ALB Chairman Spence Rule, ?and it ties domestic lamb back to the heritage of America.?