The American Lamb Board (ALB) kicks off its new fiscal year with changes to its fiscal year 2013 industry outreach cooperative funding programs. The board's Industry Matching Grant Program has been replaced by an Annual Sponsorship Program. $20,000 will be available annually to support local lamb events, fairs and festivals to help offset the cost of lamb for sampling and demonstrations, event advertising and publicity, promotional materials, etc. Applications will be due in January 2013.
ALB has also approved an increase to the Supplier Co-op Program budget from $60,000 to $80,000 to help American lamb suppliers and direct marketers develop and implement branded retail, foodservice or consumer promotions. The funding cycle will remain the same for this program with applications due for the first round on Oct. 31 ($40,000 available), and the second round on April 30, 2013 ($40,000 available). This program requires a dollar for dollar match.
"Both programs are designed to expand ALB's efforts to promote American lamb and further the goals and objectives of ALB's strategic plan," said ALB Chairman Nick Forrest. "We look forward to working with industry partners in 2013 to support promotions and events that help the industry build demand for American lamb."
For more information about the programs and for a copy of the ALB's Strategic Plan, visit www.lambcheckoff.com.