New Zealand carpet manufacturer Cavalier Bremworth unveiled a world-first carpet backing product that is made by recycling your old carpet - but only if it's made from wool.
It looks like regular carpet, but the usual jute backing is replaced with a recycled wool product.
It is estimated that Kiwis dump more than 5,000 tons of carpet in landfills each year. Synthetic carpet takes 50 years to break down - even pure wool takes a year.
Cavalier Bremworth will slash that waste by a quarter. It plans to recycle 1,200 tons of old wool carpet, turning it into new carpet backing.
All the company's carpets will now be made like this, and the price will not change. In fact, there's saving for customers - their old carpet will be collected for half the usual cost.
The process is a secret and is awaiting worldwide patent approval.
Reprinted in part from 3 News