January 2005 --
Promotion is an extremely volatile concept that only the sheep industry has had experience with and without. Regardless of its measurable results, ANY promotion is better than none. I can think of no time, where the U.S. sheep industry lost more market share, than when we had no promotional money working on our behalf.
The checkoff in its present form is reasonable in its cost and expectations. I would urge everyone eligible to vote, to please consider the big picture -- if we won?t promote our industry, who will?
Vice President of Marketing
Please remind your readers of the importance of voting this February in the American Lamb Referendum. We only have this one shot at approving an American lamb program to fight for our share of the nation?s meat counter and we need to make it count. I am concerned that this program is so generally accepted by the industry without all the fighting of the old days that producers or feeders may figure it will pass without their vote. Don?t take that chance! If you can visit the county FSA to sign up for a ewe-lamb payment or a wool LDP, you can make the time to go the office this February and vote yes.
President, Oregon Sheep Growers Association