The American Lamb Board (ALB) presented a new five-year strategic plan and its fiscal year 2011 Annual Report at its meeting last month in Scottsdale, Ariz.
The board's new long-range plan has five areas of focus: enhancing demand for American lamb, meeting demand for American lamb, maintaining and enhancing strong communication and collaboration with all segments of the industry, increasing revenue and evaluating the effectiveness of the lamb check-off programs.
The plan will help guide the organization's decisions on allocating resources based on prioritized goals and objectives and ensure that the board is working toward its mission to increase the value of American lamb for all segments contributing to the American lamb check-off program. All lamb check-off programs will be required to address the new strategies.
"Record high prices, strong demand for local, high-quality American lamb and an industry-wide commitment to increase domestic sheep production make this an exciting time for the American lamb industry," said Nick Forrest (Ohio), ALB chairman. "The American Lamb Board's Strategic Plan outlines our vision for the future of the industry over the next five years, including profitability, a focus on sustainability, industry-wide communication and collaboration and growth in nontraditional markets."
The Annual Report can be downloaded at www.lambcheckoff.com.
A new slate of officers was elected during the meeting. Joining Forrest are Vice Chairman Dan Lippert (Minn.), Secretary Betty Sampsel (Mont.) and Treasurer Leo Tammi (Va.).