February 10, 2012
This February, the American Lamb Board (ALB) is calling all fans of lamb to show some love. All month long consumers will be offered ewe-nique ways to celebrate Lamb Lovers Month.
- Lamb Lovers Month Challenge and Grand Lamb Getaway--Fans of lamb can submit their sure-fire recipes for romance or snap a photo of their favorite lamb dish at home or at a restaurant to be entered to win a grand lamb lovers prize. One lucky winner will receive a romantic trip for two to experience the 2012 Lamb Jam Masters competition at "Savor the Central Coast" in San Luis Obispo, Calif. (Sept. 29-Oct. 1), with paid-for domestic airfare, accommodations for two nights and two tickets to Lamb Jam Masters. To enter the Lamb Lovers Month Challenge, visit www.LambLoversMonth.com. All recipe and photo entries must include a short love letter about American lamb.
- Lamb Lovers Month Cooking Classes at Sur La Table--In a first-ever partnership with Sur La Table, ALB's "Shepherd-to-Chef" campaign will tour the country to host a cooking class series sharing the basics of lamb cuts, butchery, prep tips and cooking techniques with easy and elegant recipes featuring local lamb. Classes will take place in New York, Boston, Portland, Arlington and Los Angeles. For a complete schedule, visit www.surlatable.com/category/Web-Cooking-Root/Cooking-Classes.