Wool Week, Britain's second annual celebration of knitwear, kicks off on Monday, Sept. 5.
The Campaign for Wool was initiated by His Royal Highness the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges. The campaign is multi-national, multi-sector and inclusive and tries to embrace all sections of wool users from the very largest companies to specialist artisans. The initiative is designed to educate shoppers about the benefits of wool, both to themselves and the industry it supports.
This year, it's bolder and better, with Wool Modern launching at La Galleria in London. By combining archival work with staggering new pieces by Fast, Alexander McQueen, Erdem, Vivienne Westwood, David Koma and more, the exhibition celebrates the aesthetic, environmental and technical potential of wool.
A second event takes place at Harvey Nichols, where specially commissioned handbags by luxury brands will go on show.
2011 will see the Campaign for Wool take on a global appeal and continue to build more momentum and support.