To help spread the word about its Let's Grow with twoPLUS initiative, the American Sheep Industry Association has developed a website, www.growourflock.org. The site includes a video explaining the twoPLUS program, profiles of Let's Grow partners who are participating in the campaign, resources for producers, an open forum for producers to communicate with one another and a section for media promotion.
To provide more localized messaging, several human interest stories from across the country have been produced and are highlighted on the website. New stories are always welcome and new ideas are appreciated. Go to the Open Forum section of the website and share your story about growing your flock.
The primary objective of this campaign is to encourage current producers of all sizes to expand their sheep numbers by 2014 resulting in 315,000 more lambs and 2 million more pounds of wool for the industry to market.