Livestock producers and processors wanting tools and advice for communicating with consumers and others interested in animal handling and other issues can seek help from a new website, www.cfiengage.com.
Produced by the Center for Food Integrity (CFI), the website includes primers on social media, advice on writing letters to the editor and op-ed articles and sample scripts and documents for various types of communication.
The home page includes a Twitter feed, headlines of interest to industry and special alerts about issues raised in media reports.
The forum is intended to help farmers and others "connect with a population that has little understanding of today's food system," CFI said in a news release.
Reprinted in part from meatingplace.com