October 8, 2010
New research from the Center for Food Integrity (CFI) shows that most consumers are twice as likely to believe the Humane Society of the United States (HSUS) and People for The Ethical Treatment of Animals (PETA) over farm organizations when it comes to humane treatment of farm animals. After HSUS and PETA, farm animal veterinarians, the U.S. Department of Agriculture and university experts ranked next, followed by state and national farm organizations and small livestock farmers. Large-scale livestock farmers ranked last in animal welfare credibility.
These findings were announced Wednesday morning at the Food System Summit, as Charlie Arnot, CFI chief executive officer, unveiled the results of an annual survey on consumer trust in the food system.
"The closer you are to a profit motivation, the greater your credibility deficit," Arnot said.
To determine the rankings, consumers were asked not to rank the sources but instead to specify the most credible and the least credible from a given set.
A pool of 2,002 respondents took the online survey in August.
Reprinted in part from meatingplace.com