Grazing Video Wins Telly Awards

It was just announced that the Targeted Grazing Using Sheep video is the winner of two Telly Awards in the Nature and Wildlife category. The program won the film and video category as well as for online video.

The grazing video, produced by The Profile Series for the American Sheep Industry Association (ASI), was designed to help educate the public about the environmental benefits available through sheep production. Of the many pieces The Profile Series produces in a year, it submitted only two of its segments as entries into the 31st Telly Award competition. For perspective, the 30th Telly Award competition had more than 13,000 entries from all 50 states and five continents.

The Telly Awards are to cable television programming as the Emmy Awards are to daytime television. They were founded in 1978 to honor the very best local, regional and cable television commercials and programs, as well as the finest video and film productions and work created for the Web. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

Also, look for ASI on your local network. The production of a one-minute segment highlighting ASI and the sheep industry was also developed by The Profile Series. This promotional piece will be airing on channels like CNN, Fox News, MSNBC and/or Family Net the week of June 21-28 between 6 a.m. and midnight. It will air in more than 200 cities and stations.

The targeted grazing video can be viewed at www.sheepusa.org/Video_Feeds.