Promotion Aims to Inspire Consumers to Grill Lamb
May 14, 2010
Davis, Calif.-based lamb processor Superior Farms has launched a nationwide "Go Mediterranean, Grill Lamb" sweepstakes with a prize of a Mediterranean cruise for two.
The sweepstakes will include 500,000 on-pack game pieces, specialized point-of-sale materials in major retailers and market areas and an online game on www.GrillLamb.com through the end of August.
The promotion comes on the heels of Superior Farms' introduction of a line of Mediterranean Grill products.
Reprinted in part from meatingplace.com
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