Television viewers settled in to watch the New Year's Day Parade of Roses will witness history being made as the first-ever Future Farmers of America (FFA) float in the parade not only makes its way down Orange and Colorado Boulevards before the crowds in Pasadena but also into the living rooms, and into the hearts, of families watching at home.
The float, "FFA Today," is one of the largest in the parade, at 75 feet long, 30 feet tall and 18 feet wide. It features three gigantic sculptures depicting FFA members engaging in agricultural, educational and development activities. The float is designed to represent all FFA members, past and present, as well as portray a most positive image of agriculture into rural, suburban and urban-based homes. In addition to more than 10,000 fresh flowers, the float will be decorated by FFA members with commodities grown by the American farmer, including corn, wheat, soybeans and cotton.
All of the FFA float costs and expenses are being underwritten entirely by RFD-TV and the sponsors and advertisers associated with RFD-TV's live broadcast of the 2010 Tournament of Roses Parade and Equestfest.