BRAX Stops Misleading Marketing Campaign
December 4, 2009
The International Wool Textile Organization (IWTO) has successfully intervened in another issue of misuse for the expression of "wool." The German-based trouser manufacturer, BRAX (Leineweber Group, Germany), was promoting their autumn trouser collection made of 100 percent polyester/viscose with the name "MICRO WOOL."
As a result of the action taken by IWTO, BRAX has announced in an official statement to IWTO that they have withdrawn all marketing tools (label, posters, brochures, ads, etc.) from all shops where the collection is currently sold.
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