ASI Profile Series Segment Airs

Targeted grazing utilizing sheep will be showcased by the award-winning television series, The Profiles Series. The show will air on the Discovery Channel on Monday, Nov. 30, at 7 a.m. EST and PST. Narrated by Lou Gosset Jr., the episode will be aired in 80 million television households.

This project took life with the funding assistance of an Invasive Species Grant by the U.S. Department of Agriculture's Natural Resources Conservation Service awarded to the American Sheep Industry Association (ASI). With industry funds matching this grant, ASI was able to team up with The Profiles Series to produce a quality program intended to inform, educate and enlighten viewers, both nationally and internationally, about the U.S. sheep industry and how targeted grazing is an ecological-friendly tool that is gaining a foothold to help manage invasive weeds.

"The ASI team of sheep producers and university resource specialists saw this project as an opportunity to reach a broad range of people across the nation to teach them about conservation grazing and how it can play a significant role in natural resource management," said Peter Orwick, executive director of ASI. "Whether it be for reducing sagebrush density, reducing fire-fuel loads or improving wildlife habitat and croplands, the general public is greatly unaware of this environmentally friendly tool that is often less expensive than other vegetation manipulation techniques."

The full segment is also available to watch at http://profilesseries.com/Americansheep.htm.