Superior Farms led an impressive tour of its Dixon, Calif., lamb slaughter operation last Friday in order to inform author Michael Pollan, author of the controversial book Omnivore's Dilemma, and a group of 11 of his University of California Berkeley journalism graduate students.
Superior, the industry leader for high-quality lamb since it was founded in 1963, has the perfect facility to host such a tour; it is both flawlessly managed and impeccably maintained. The three-hour tour was skillfully coordinated by Vice President Shane MacKenzie, who spent the first hour on the intricacies of both the modern lamb industry and of managing a harvest plant.
Superior Farms has a great story to tell! Not only producing a consistently high quality product, Superior also excels at producer and customer relations. Superior is committed to researching new products and markets for lamb, and is a fully-engaged participant in the industry as a whole. As an employee-owned company, it has an extremely low turnover rate - in fact, it's hard to find employees who've worked for the company less than 10 years. Its lamb is raised naturally, meaning minimally processed with no artificial ingredients, and it also has a 'Pure Lamb' product, which is grown with no antibiotics or added hormones. Furthermore, the company is dedicated to local producers, who now supply nearly a third of the animals harvested at its Dixon facility for custom processing.
National Meat Association Director Emeritus Rosemary Mucklow and Director of Communications and Government Relations Jeremy Russell were on hand to observe and answer questions. We hope that Pollan and his students left with a better understanding of the full complexity of the industry and the dedication of the people who maintain it.
Reprinted from National Meat Association