For all of you technologically advanced producers, the American Sheep Industry Association (ASI) is now transmitting through Twitter. To receive messages from ASI, simply set up a Twitter account and choose to accept messages from www.twitter.com/SheepUSA.
Twitter is a real-time short messaging service that works over multiple networks and devices. It allows people to follow the stories from sources most relevant to them and to access information via Twitter as it happens-from breaking world news to updates from ASI.
Twitter makes staying informed about top industry issues simple. Communications must be less than 140 characters in length and can be sent via mobile texting, instant message or the web. Users are very much in control of who they receive updates from, what updates they receive, when they receive them and on what device.
Through this effort, ASI is hoping to reach a population of producers that may not be reached by the more conventional forms of communication.