The American Lamb Board (ALB), for the first time, has made lamb retail sales data available to the retail community, enabling retailers to benchmark their performance.
"Fresh American lamb is still a niche in many retail meat cases," said Megan Wortman, the board's executive director. "As a resource to the industry, we are making sales data, along with other marketing tools, available to retailers to help them increase lamb sales during the holidays, as well as throughout the year."
Lamb leg is the top-selling cut at retail for the winter holiday season, ALB statistics show. In 2007, and across the last three holiday seasons, lamb leg, whole bone-in, has been the top-selling cut, with an average of more than 1.2 million pounds sold during the last two weeks of December.
A preview of sales data will be made available on the ALB's Web site, www.AmericanLambRetail.com. Retailers can request the full data set by contacting the organization directly. The ALB is a producer-funded trade organization.