October 17, 2008
October 17, 2008 - According to an old saying, it is vital for a foodie to know where his table comes from. Now an outdoor clothing producer has opened its business wide so that consumers can trace their clothes back to its origin.
Unlike the outdoor wear that is made from oil-based synthetics, Icebreaker, a small outdoor-apparel business based in New Zealand, uses merino wool, a lightweight, strong and silky-soft natural fabric for all of its clothes.
"The name 'Baacode' comes from the 'baa' bleating sound sheep make. Icebreaker garments will be tagged with a unique Baacode that matches it with the batch of wool from which it was produced. The customers will be able to enter their Baacode on our Web site where they can trace the fiber back to the sheep stations from where it originated," explained Julie Russell, Icebreaker marketing manager.
Though wool cannot be tracked to a single sheep because of the blend, this is still a unique innovation for the company. It will provide customers with the complete understanding of the product they buy. It will also prove Icebreaker's authenticity and strengthen the trust of its clients.
Russell stressed, "Customers can see the farmers and the living conditions of the sheep, follow the fiber to the factories that knit, dye, finish, cut, manufacture and ship the garments. They can also pose questions and find out more about Icebreaker's supply chain."
Currently some of their sheep stations are still a bit shy and are not participating in this process. However, eventually everyone will be persuaded.
Experts say that with awareness among consumers growing, this process will definitely become popular. It will promote transparency in trade, in turn leading to fair practices among manufacturers. Reprinted in part from Fibre2fashion - India