Eucerin Ad Disappoints Wool Industry

March 7, 2008 -- Members of the American wool industry are disappointed in the recently released Eucerin lotion television advertisement.

In the ad, dry, itchy skin is compared to a wool sweater that is two sizes too small and being worn in the middle of summer. To fight the itchiness that can't be ignored, it is advised that viewers use Eucerin lotion for a calm and comforting effect.

The American Sheep Industry Association (ASI), in a letter to Beiersdorf, the parent company of the Eucerin product, emphasized the fact that in the promotion of Eucerin it is defaming an industry with a rich American history that prides itself on producing a quality product used in high-quality garments.

"Unlike yesteryear, there are many different wool products today that are comfortable to wear year-round and are light, soft and functional," stated Rita Kourlis Samuelson, director of wool marketing for ASI, in her letter to the company. "Today's wool is grown and processed in a way that makes many wool products comfortable next to the skin and produces products from high-end suits to outdoor T-shirts."

ASI requested that Beiersdorf halt this promotional effort that negatively portrays another product.

"It is our hope that Beiersdorf will reconsider the current Eucerin campaign and stop running this ad," commented Rita Kourlis Samuelson, director of wool marketing for ASI. "It seems inappropriate to discredit another product in the promotion of your own goods."

Comments can be submitted to the company at www.beiersdorf.com or www.eucerinus.com.

Staff contact: Rita Kourlis Samuelson, ext. 29

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