November 30, 2007
November 30, 2007 - The U.S. Department of Agriculture's (USDA) Agricultural Marketing Service (AMS) is seeking comments on a proposed voluntary standard for a naturally raised marketing claim for livestock and meat.
AMS works with representatives of the various agricultural commodity marketing chains and others to establish or revise U.S. standards for nearly 240 agricultural products. The standards are used in the marketplace to specify the quality of commodities. Standards facilitate commerce by providing a common language for trade and a means of measuring value in marketing agricultural products.
Increasingly, livestock and meat producers are using production or processing claims to distinguish their products in the marketplace. AMS, through its voluntary certification and audit programs, verifies the accuracy of these claims. The proposed standard will establish the minimum requirements for those producers who choose to operate a USDA-verified program involving a naturally raised claim. The naturally raised marketing claim will also be a voluntary program.
Comments received on or before Jan. 28, 2008, will be considered. Complete details can be found in the Federal Register at http://a257.g.akamaitech.net/7/257/2422/01jan20071800/edocket.access.gpo.gov/2007/E7-23103.htm