New Zealand Companies Combine Efforts

October 5, 2007 - New Zealand meat companies and Meat and Wool New Zealand have united to scope new lamb opportunities.

The four major meat exporters have committed funds and will work together with Meat and Wool New Zealand to scope new opportunities for New Zealand lamb exports. AFFCO, Alliance, ANZCO and PPCS (combined, these companies account for 75 percent of New Zealand meat exports) and Meat and Wool New Zealand will contribute to an industry project to assess emerging economies for market opportunities.

"The combined scale of the companies involved will create funding leverage not otherwise available, and it will provide an opportunity to explore the potential to develop selected emerging markets for a range of quality New Zealand lamb products," said Mark Jeffries, Meat and Wool New Zealand chief executive.

Funding from the exporters this year will be used alongside levy funds for beef promotion campaigns in North Asia and the United States for lamb racks.

"While our United Kingdom and European lamb markets remain a priority, this new project aims to provide information for a number of New Zealand lamb exporters to consider collaborative opportunities in non-quota markets. The markets to be analyzed in this new project will include China, Russia, Eastern Europe and India, as they are likely to have considerable potential," concluded Jeffries.

<< Back