NZ to Promote Lamb in NA

August 24, 2007 - Meat and Wool New Zealand has signed-off on a joint $120,000 lamb promotion with AFFCO New Zealand in the North American market. The joint promotion will run for 16 weeks beginning in early September.

In May and June of this year, Meat and Wool announced it was making $500,000 available from levy funding to support export lamb promotions in North America on a dollar-for-dollar basis with export companies.

AFFCO New Zealand chief executive officer, Stuart Weston, said his company responded promptly to this special marketing opportunity and submitted a plan to Meat and Wool involving a large North American food distributor.

It is understood that AFFCO is the only major company so far to have an approved program in place.
Reprinted in part from FarmNews.co.nz

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