May 15, 2004
(Editor's note:The following informaiton is brought to you as a service by the American Lamb Board. To learn more about the board. visit the ALB Web site www.americanlambboard.org.)
May 2004 --
Fresh American Lamb Livens Up the Grill
This ready-to-print newspaper article, "Fresh American Lamb Livens Up the Grill,"
has been developed and distributed by the American Lamb Board (ALB) to be reprinted in food sections of daily and weekly newspaper publications. The ALB anticipates reaching more than one million consumers with the newspapers placements. The article is part of the American Lamb Board's public relations strategy to encourage home cooks to serve American Lamb at their dinner table and to promote alternative cut uses within appropriate seasons. For more information about the ALB's public relations efforts, call (866) 327-LAMB.
American Lamb Board Announces Interim Executive Director
Bo Donegan has assumed the interim position of executive director for the American Lamb Board (ALB). Former ALB Executive Director Dan Borschke stepped down the week beginning March 29, 2004.
"We are pleased with Bo's experience with the sheep industry," said ALB Chairman Spence Rule.
Donegan has been actively involved in the sheep industry since 1996, and has been engaged in the activities of ALB since its inception in 2002. He has extensive experience with checkoff programs, is a certified public accountant and has been a restaurateur in Colorado.
Comments or questions regarding the ALB can be directed to Donegan at (303) 217-7598 or e-mailed to email@example.com
The American Lamb Board (ALB) is a national promotion, research and information organization whose purpose is to strengthen the position of lamb and lamb products in domestic and foreign markets. The 13-member board, appointed by the Secretary of Agriculture, is comprised of six producers, three feeders, one seedstock producer and three first handlers.
ALB's work is overseen by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service.