Elders: Clip Quality Critical

July 13, 2007 - Merino wool standards are more important now than ever before, according to Elders global wool business general manager, Mark Rodda.

Rodda says there is increasing Chinese concern that Australian wool preparation standards are slipping.

China imports about 65 percent of Australia's wool clip and it is paramount wool growers listen to Chinese concerns, Rodda said.

"We must do all that we can to preserve our reputation and the premiums we receive for Merino wool," he said.

Reflecting on the 2006-2007 selling season, Rodda said it had been a fantastic 12 months for significant price rises across the board.

"In U.S. dollar terms, Australian wool has never been dearer," he said.

"It has been the best cyclical demand for wool in six years, but laced with supply concerns.

"Drought and great prices have flushed large volumes of wool on to the market and the market has responded beautifully to both factors."

Rodda said wool was very much in fashion and being consumed across the globe at all levels, styles, blends and price points.

"Global consumers are gearing up and looking for natural fibers," he said.

"The wool industry is listening and responding with innovative new products, styles and prices.

"There's a new mood of cooperation globally and it's a terrific time for Merino and wool products."
Reprinted from Farm Weekly, Australia

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