March 9, 2007
March 9, 2007 - The Woolmark Co.'s latest high performance worsted men's trouser has been honored with the coveted 2006 Product of the Year Award by the U.S. publication, Retailing, said Brenda McGahan, Woolmark's executive director.
Easy-care performance of woollen apparel products is a winner, explained McGahan.
"We've been working in collaboration with global design and manufacture business, TAL Apparel, to develop for the first time a trouser made completely from wool which cannot only be repeatedly machine washed and tumble dried, but also exhibits a degree of crease stability and smooth drying so it can be described as 'non iron'."
A testament to the performance and aesthetics of this product is the Product of the Year Award in the face of stiff opposition from the washable wool blend suit by Polgat and the wrinkle resist, stain resist cotton shirt from Van Heusen.
"Textile innovation is crucial in the modern apparel market-place and easy care performance has, in the past, been dominated by cotton and synthetics," said McGahan.
"And although easy-care wool knitwear has been well established for a number of years, the production of easy-care wool wovens, particularly trousers, has always presented manufacturers with the ultimate challenge because of the broad range of performance criteria required, including stability to tumble drying, smooth drying properties and a durable crease."
"There is a significant trend in the United States toward smart/casual products through certain retailers traditionally associated with sports/casual, such as Levi and Tommy Hilfiger," adds McGahan. "Brands which either seek to raise their smart/casual business or move into the classic, refined more luxurious market offer terrific potential for wool." Reprinted in part from BharatTextile.com