American Lamb Board News
January 15, 2004
American Lamb Board Joins ASI at the National Farm Broadcasters Annual Convention
Mary Clarke, American Lamb Board (ALB) member and Communications Committee chair, and Dan Borschke, ALB executive director, joined American Sheep Industry Association representatives at the National Farm Broadcasters Annual Convention in Kansas City, Nov. 13-16, 2003. The convention brings together more than 1,000 farm broadcasters, newsmakers, agricultural associations and commodity checkoff programs and advertising and PR agencies. The three-day meeting provides for news conferences, issues forums and business sessions.
Mary Clarke was pleased by the enthusiastic response from the media attendees. ?The event was a great opportunity for the ALB to get information out to our contributors about what we are doing,? said Clarke.
The ALB conducted 16 media interviews with both radio and television to talk about the mission and activities of the Board. Mary and Dan talked to the media about the ALB?s current promotional activities including consumer advertising, public relations and channel marketing.
The ALB has placed full-page, four-color ads in Epicurean national magazines like Food and Wine, Cooking Light and Gourmet. The ALB partnered with Buena Vista winery to promote American lamb at the grocery retail level. The ALB?s nationwide publicity campaign includes exhibits at national culinary events, satellite media tours, partnerships with prominent American ?Lambassador? chefs and features in newspaper food sections and national and local TV news and talk shows.
For more information about the ALB?s mission and activities please call 866/372-LAMB or visit Web site: www.americanlambboard.org
Watch and listen for ALB coverage as a result of this event.
Understanding the Lamb Checkoff
Who represents the lamb industry on the American Lamb Board and how were they appointed?
The American Lamb Board represents all sectors of the industry -- producers, feeders, seedstock producers and first handlers. The 13-member board, which administers the program, was established by federal legislation and appointed by the U.S. Secretary of Agriculture in November 2002. Your current American Lamb Board members are:
- Tom Kourlis, Colorado, producer ? Chairman
- William Brennan, Iowa, first handler ? Vice Chairman
- David Winters, Texas, feeder ? Treasurer
- Margaret Magruder, Oregon, producer ? Secretary
- Mary Clarke, Colorado, producer
- Teddie Crippen, Oregon, first handler
- Joanne Evans, Pennsylvania, seedstock producer
- Nick Forrest, Ohio, producer
- Mike Guerry, Idaho, producer
- Joe Harper, West Virginia, feeder
- John Oswalt, Michigan, producer
- Kevin Quam, Colorado, first handler
- Spence Rule, Colorado, feeder
The American Lamb Board will be holding elections at its annual meeting in Sacramento on Jan. 24, 2004. At this meeting, two newly appointed board members will join the ALB: Chico Denis from Texas, who was appointed to represent lamb feeders, and Florence Cubiburu of California, who was appointed to represent producers. Margaret Magruder of Oregon was re-appointed to represent producers and Kevin Quam of Colorado was re-appointed to represent the first handlers. Retiring from the Board are Tom Kourlis and David Winters.
American Lamb Board Attends Industry Meetings
The American Lamb Board (ALB) is committed to keeping you informed about how your checkoff assessment dollars are being invested in promoting American lamb. Presentations are scheduled this fall for more than 20 state industry meetings. These meetings also provide the ALB with the opportunity to learn about your state and regional issues. If you have a meeting coming up and you want to schedule a Lamb Board representative to attend, please contact Dan Borschke at 866/327-LAMB or dan@americanlambboard.org.
The ALB will also be meeting in conjunction with ASI?s Annual Convention in Sacramento, Calif. The ALB will be holding its annual meeting from Thursday afternoon, Jan. 22 through Saturday, Jan. 24. The ALB will be providing updates to the National Lamb Feeders Association on Thursday, Jan. 22, at the State Executives meeting on Friday, Jan. 23, 2003 and to the full ASI board on Saturday morning, Jan. 24.
?A Must for Lamb Lovers?
Full Color, 12-Page Recipe Brochure Now Available from the American Lamb Board
The reprinted full-color, 12-page recipe brochure is now available from the American Lamb Board. Packed with nutritional facts, handling information and great ideas for preparing lamb, this brochure is a must for lamb lovers!
A new brochure describing how the checkoff works and some frequently asked questions about the American Lamb Board is also now available from the American Lamb Board.
You can request copies of these brochures by calling toll free 1-866-327-LAMB (5262.)
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