May 2, 2008
May 2, 2008 -- The American Lamb Board (ALB) is now soliciting applications for two funding opportunities, its Matching Grant Program and its Supplier Cooperative Funding Program. Both programs are designed to further the goals and objectives of ALB's strategic plan. All funds must be used to promote only American lamb. The deadline for submitting applications is June 30, 2008.
The industry matching grant program is designed to fund projects and activities that promote American lamb. There is $20,000 available to fund matching grants.
There is a total of $30,000 available to fund the supplier cooperative funding program. This program is designed to encourage American lamb suppliers to promote American lamb through targeted retail and/or foodservice promotions. The promotions should incorporate an innovative use of marketing techniques to provide incentives for restaurants and/or retailers to promote and support American lamb. A priority will be given to programs that are focused on high-consumption markets. The cooperative funding program requires a dollar-for-dollar match, and in-kind contributions do not qualify as matching funds.
All promotional materials developed as a result of these two programs will be required to include an ALB reference.
To receive information on these programs or to request copies of the new application, contact Rae Maestas, firstname.lastname@example.org
, or Megan Wortman, email@example.com
, at 866-327-5262.