Woolmark Brand Calls for Financial Support
September 24, 2004
September 24, 2004 -- According to Australian Broadcasting Corp., the team behind promoting Australian wool says they may need up to $20 million to ?pep-up? their famous Woolmark brand.
Reactions to the request for money have varied from producers who agree, to others who need to have the value demonstrated to them, to those who say it is a waste of time.
Woolmark Co. President Robert Pietsch says that retailers around the world need to be asked if they think the Woolmark label is worth saving before planning a re-launch of the brand.
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