Lamb Meat Quality Webinar Set for April 25
April 14, 2017

As consumers continually want to know more about where their food comes from, it is the responsibility of American sheep producers to meet production goals and capitalize on the American lamb brand. An informative webinar on lamb meat quality, sponsored in part by the American Sheep Industry Association's Let's Grow Program, will be led by Dr. Travis Hoffman on April 25 beginning at 8 p.m. eastern time.

Dr. Hoffman authored the Lamb Quality chapter of the 8th edition of the Sheep Production Handbook and focused his Ph.D. research on the 2015 National Lamb Quality Audit. His passion for understanding the production decisions that impact lamb quality, and inevitably striving for production of the highest quality lamb and superior consumer satisfaction will be highlighted in the webinar. The webinar is free and open to the public. To register, visit Webinar Registration.