2016 Sheep Industry Roadmap Update
September 2, 2016

The Sheep Industry Roadmap was created to bring all sectors of the sheep industry together to identify strengths, weaknesses, opportunities and threats to the American sheep industry. A large team of industry members identified several specific areas that needed attention, including the quality and consistency of the product, efficiency and new methods of production, demand for our products and communication between sectors of the industry. To that end, four committees were created with a fifth committee created to coordinate the efforts of the other four committees and to act as a reporting agency to the industry. The committees have been working hard since the beginning and have contributed information to help improve each step from producer to consumer. Remember, the plan was not to create another organization in the industry. Rather it was to provide a vehicle to bring those organizations and individuals already involved together to focus on creating a greater demand for a better product and to make each segment of the industry profitable and sustainable.

For those of you who are wondering what is going on with the Sheep Industry Roadmap, the plan is working. The roadmap is providing a forum for discussion and there are many industry members out there working to make needed changes. To read the 2016 Roadmap Update, go to http://lambresourcecenter.com/app/uploads/2015/09/2016-Sheep-Industry-Roadmap-Update-2.pdf.

If you have specific issues you would like considered, forward them along with potential solutions to Megan@Americanlamb.com.