New Faces at ASI
October 14, 2016

Chase Adams is joining the American Sheep Industry Association staff in the newly created role of senior policy and information director, but he's not the association's only new hire in recent months.

Montana's Lisa Surber, Ph.D., and Germany's Goetz Giebel have joined the wool department's consultant team on a contract basis. Filling each of the positions by the end of 2016 was a priority for the association.

"We're thrilled to have each of these three join the association," said ASI Executive Director Peter Orwick. "The retirement of two wool consultants left some large shoes to fill, but we believe we have the right people to handle the job. In filling a newly created position, Chase will also have a lot on his plate as we look to maximize the value of his role."

The new position will handle a variety of challenges for ASI, including: coordinating the legislative and regulatory actions on environmental issues impacting sheep production on private and public lands, planning and directing action on sustainability and animal welfare topics for sheep producers and communicating these issues to the industry and public.

Surber will serve as the raw wool services consultant and will be working to maximize the value of the U.S. wool clip through education, working with industry and developing quality improvement programs. She will continue to live in Montana as she travels the country working to improve the American wool clip through educational seminars, classes and training.

Giebel will use the skills he first developed while working for some of the largest wool topmakers and worsted spinners to develop marketing opportunities and new products for American wool. He also serves as president of Interwoollabs, a non-profit organization "for the international harmonization of laboratories measuring wool for micron and length."