ASI Awarded MAP and FMD Funding
November 18, 2016

The U.S. Department of Agriculture's Foreign Agricultural Service announced the names of the more than 70 agricultural organizations that are recipients of the Fiscal Year 2017 funding for the Market Access Program and Foreign Market Development program.

The American Sheep Industry Association has once again been granted funding through each of these programs. The awards include $482,594 for MAP and $135,250 for FMD. Additionally, ASI cooperates with the Quality Samples Program, which has been key in assisting new customers to try American wool.

"This is extremely important funding for the U.S. wool industry as it continues to explore and maintain export markets. The programs are key to maintain the current customers and effective when investigating in markets that are either high-risk or developing," said Rita Kourlis Samuelson, ASI's director of wool marketing.

The MAP program shares the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products and commodities. ASI uses this funding for projects such as top-combing and scouring trials, trade show participation, trade missions and reverse-trade missions.

The FMD program focuses on trade servicing and trade capacity building by helping to create, expand and maintain long-term export markets for U.S. products. This supports other FAS programs, which enables the wool industry to provide samples of American wool. These samples help a foreign customer learn about U.S. wool and have been a key program in developing long-term customers who have purchased millions of pounds of American wool.