American Textiles - We Make AmazingTM
May 6, 2016

Throughout the last year, the National Council of Textile Organizations has been engaged in a rebranding campaign designed to accurately define the 21st century U.S. textile industry. The program is entitled "American Textiles - We Make AmazingTM."

The print, digital and visual materials were created to correct outdated and misleading impressions of the industry and to establish a baseline appreciation for the industry as a major employer, investor, innovator, producer, exporter and competitor in the global marketplace.

The "We Make Amazing" logo taps into the authentic character of the U.S. textile industry's values and purpose.

A one-minute video that tells the visual story of the campaign by showing how textiles impact our daily lives was also created. The video can be accessed at