ALB Lamb Promotional Funds Available
December 22, 2016

The American Lamb Board's Local Lamb Promotional Funding program is designed to expand the board's efforts to promote American lamb throughout the country. The program provides funding to help industry organizations execute activities and programs that promote American lamb at the local level to consumers, media, chefs and/or retailers. The funds cannot be used to support industry functions that target an industry audience. While this program does not require a cash match from applicants, this program is intended to offset the cost of local promotions, not subsidize the entire program. Applicants that have received multi-year support need to demonstrate how the promotion is growing/changing and how it is becoming more self-sufficient.

The deadline for submitting applications is Feb. 28, 2017.

Examples of previously funded projects include:
  • Local cook-off chef competitions and consumer tasting;
  • Consumer cooking demonstrations and tastings at local food, wine and music festivals;
  • Farm tours;
  • Farmers market demonstrations and sampling; and
  • Direct marketing seminars.
For more information about the program, go to to download the application. For questions, contact Rae Maestas at 866-327-5262.