Wool Clothing Start-up Hits Kickstarter Goal Early
April 1, 2016

DMAC - a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community - reached its initial $12,000 startup goal on Kickstarter when there were still about two weeks remaining in the campaign - https://www.kickstarter.com/projects/1304872840/introducing-the-first-three-styles-from-dmactm?ref=video.

DMAC's initial $12,000 goal was to launch three men's active wool apparel offerings. Additional funding raised by the end of the Kickstarter campaign on April 4 will support the production of additional pieces in the DMAC line as well as fund development and sample costs for the 2017 season, McLaughlin said.

McLaughlin said DMAC designs are relaxed, versatile styles in boiled wool blends and fine knits, ideal for on and off the bike.

"I love wool. I love its tradition, style and versatility," McLaughlin said. "I'm out there every day, skiing, riding, running, travelling or going out to dinner with friends, and I wanted to create a range of versatile pieces for that lifestyle."

Reprinted in part from Bicycle Retailer