Industry Roadmap Progress Report
April 25, 2014

Nearly three months have passed since the roll out of the Lamb Industry Roadmap. According to the American Lamb Board, people in the industry have started to ask, "Is there anything happening with the Roadmap?" The answer is, "Absolutely yes."

Five Roadmap committees have been appointed and are hard at work discussing and addressing the Roadmap initiatives related to improving the quality and consistency of American lamb, building demand, improving producer productivity and communicating and collaborating across industry sectors and industry organizations.

Click here to review the first Progress Report on the Lamb Industry Roadmap. For general questions and comments, contact Bob Ludwig, The Hale Group, at

Reprinted from the American Lamb Board