Weigh-in on Roadmap Priorities
October 25, 2013

The Roadmap Advisory Committee is requesting feedback from all lamb-industry sectors to help develop a strategy for the industry that will strengthen its short- and long-term competitive advantage and return the industry to consistent profitability. 
 
The four high-level goals as identified in the roadmap are product characteristics, demand creation, productivity improvement and industry collaboration. 
 
The survey will be live through Oct. 31. It can be accessed by visiting www.lambcheckoff.com and clicking on the Hale Study Reports to access the Industry Roadmap report and link to the short survey.